Camilla Eckersley and Davora Lindner became friends in high school in the 80's. As teenage rebels in the Midwest they were struck by the New Romantic music movement in London and the East Village art scene in New York. Experimental fashion statements were like direct action in our small town, and they were seriously engaged in the semiotics of dress before they knew it had meaning or future relevance. This alternative culture flourished against the panoramic skyline and often they dressed in elegant costumes to go to a park or truck stop diner where they would dream of the cities in our creative future. This is the meaning of Prairie Underground. Its collection is created as an homage to iconoclastic women everywhere who remain independent in spirit.
Camilla and Davora relocated to Seattle in the summer of 2004 to launch their Prairie Underground. Leaving behind successful careers in San Francisco and Minneapolis to pursue their childhood dream of creating their own collection, they held their first strategy meetings on the bed of Davora's studio apartment in First Hill. Like a lot of designers, they began Prairie Underground with very little start up, never really considering the possibility that the line might fail, or that Seattle wouldn't be the perfect place to produce a clothing line.
Organic and sustainable
Prairie Underground has used sustainable and organic fabrics in every collection it has produced beginning with Summer of 2005. In addition to sustainability, matters of accessibility, economy, domestic production and style are all a part of Prairie Underground's design philosophy. Camilla and Davora describe themselves as designers with an idiosyncratic point of view, obsessive about fit and how women will wear Prairie Underground clothes every day. Prairie Underground wants to make non-conformist uniforms for cool working women and is proud to be a part of a contemporary fashion dialogue.
Made in the USA
For every item in the collection, Prairie Underground designs, produces, and ships from Seattle, Washington, U.S.A., and the majority of fabrics are knitted in the United States. In so doing, Prairie Underground helps to keep active a diminishing network of sewing contractors in Seattle.